Nio is going deep into the European market and giving us more details on its plans. Starting with the confirmation of three models and above all the new all-inclusive subscription service.
Like many of his compatriots, Nia used Norway as a laboratory to test his cars for the European market. It is now entering a new phase of expansion. It was during a major conference in Berlin that the founder of the company, William Lee, disclosed some details of his plans. Berlin, because Germany is on the front line.
Germany, Sweden, Denmark, Netherlands to start
From October 16, the first deliveries of the ET7 sedan should indeed begin to our neighbors across the Rhine, as well as Sweden, Denmark and the Netherlands. Nio is therefore focusing on these 4 countries for the first few months. It plans to open new Nio houses in these 4 countries: Berlin, Hamburg, Frankfurt, Düsseldorf, Amsterdam, Rotterdam, Copenhagen, Stockholm and Gothenburg.
A battery exchange network will also be developed there. The first station is installed in Germany, near Munich, the second is about to open in Berlin. In addition to the two already operating in Norway. By the end of the year, 20 stations should be installed in Europe. In 2023, their number should reach 120, and by 2025 there should be almost 1,000 such stations in Europe. Nio has also concluded agreements with its existing charging services and offers its customers access to 380,000 charging points in Europe.
ET7, ET5 and EL7
After the ET7, Nio will soon expand its European range. ES8, which started the storm in Norway, will not be part of it. It already belongs to the older generation of models of the brand… So it will be the ET5 and EL7 that will arrive. EL7? Yes, EL7, not ES7. To reduce any risk of lawsuits from Audi, the SUVs will change their name in Europe and the ES7 will become the EL7. Orders are now open for these two models. The EL7 will start shipping in January and the ET5 in March.
The long-awaited ET5 will be offered in Europe with both battery formats: 75 kWh or 100 kWh. With 445 km of autonomy WLTP for the first, 580 km for the second. For ET7, the approved autonomy is identical. As for the EL7, with the same batteries (exchange system required) the autonomy increases to 394 and 513 km.
The semi-solid battery with a capacity of 150 kWh, announced for three models, is not yet available, but should be one of the main novelties of 2023.
Rent, not buy
One of the novelties is the selected sales model: rental only, Nio says about subscription, in the “all-inclusive” mode. Nio does not reveal the purchase price of its cars in the 4 launch countries. Nio can be rented only on the “all inclusive” formula, the duration of which can be chosen from 1 to 60 months. Everything included here means home delivery, warranty, maintenance with jockey service and car replacement, tire and winter tire replacement, battery replacement…
For example, an ET5 with a 75 kWh battery is listed at €999.17/month for 36 months at 1,250 km/month. Under the same conditions, with the same battery, it will take €1191.27/month for the ET7 and €1299.04/month for the EL7… With a 100kWh battery it will take €1175.13, €1362.98 and €1435.58/month for ET5, ET7 and EL7.
In all cases, the battery replacement service allows you to switch from a 75 to 100 kWh battery at any time and vice versa with an adjustment of the rental rate.
|Subscription for 36 months
1250 km/month (Germany)
|With a 75 kWh battery||€999.17/month||€1191.27/month||€1299.04/month|
|With a 100 kWh battery||€1175.13/month||€1,362.98/month||€1435.58/month|
Nio has selected four launch countries, but has yet to announce an expansion date to other European countries. Taking into account the tasks of the deployment of the battery exchange network, the presence of the brand should cover the entire continent by 2025. The next batch of expansion, expected in the second half of 2023, is expected to be mainly into NW Europe: Belgium, Luxembourg, France, UK, Switzerland, Austria…
Nio ET5: Tesla’s new killer
Opinion of the author
As we can see from the table, Nio does not break prices. Coming to Europe, Nio is not targeting the mass market and immediate high volumes. It intends to create a superior image with its cars, their content and related services. Let’s not forget that in its national market, the Chinese brand is already in the “premium” segment with average selling prices much higher than Xpeng, for example.
Once that high-end image is established, Nio will expand its scope. This will be done by a new brand for the time being known under the code “Alps Project”… Knowing that Nio has already started work on a third brand for even cheaper models…